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How to Create a Custom QR Code in 60 Seconds
This guide covers choosing the content type, customizing colors and frames, testing for scannability, and exporting the right formats for print or digital use.
1. Pick the Destination
Decide what the QR opens—URL, app store link, Wi-Fi, contact card, or coupon—so the scan leads to a single clear action.
2. Customize for Brand
Select a readable color contrast, add a logo, choose a frame with a call to action, and keep corners and eyes scannable for reliability.
3. Test and Export
Verify scannability from different distances and devices; export PNG for screens and SVG/PDF for print at any size without blur.
High contrast and space around the code matter more than fancy styling for reliable scans.
4. Place and Track
Put codes where your audience is—packaging, receipts, posters, socials—and track scans to measure engagement and ROI.
5. Keep It Fresh
Update destinations for seasonal campaigns and retire outdated codes to avoid dead ends and poor user experience.
FAQs
Q: Are colored QR codes okay?
A: Yes, if contrast is strong and the dark modules remain darker than the background.
Q: Why won’t my code scan?
A: Low contrast, cramped quiet zone, or excessive logo coverage often break scannability.
A clear destination, readable styling, and quick testing produce QR codes that look on-brand and scan instantly.
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